In today’s digital world, running a successful business usually means you’re well-established in the online space. If you’re not quite there, or if you’re seeking to improve your digital presence, you may be considering hiring a professional web designer. Sleek, user-friendly website design is crucial in building your brand. But it’s also important to hire a professional that can navigate the world of SEO while designing the website of your dreams.

What is SEO?

SEO, a common abbreviation for search engine optimization, is a word that’s constantly floating around these days. But what does it actually mean? SEO is the process by which you can elevate your online presence by optimizing your content to appear in relevant searches. Search engines rank websites based on text, images, website design, and more. Your goal is to rank in the highest possible position on Google and other search engines, or at least on the first page. This will improve your visibility and increase your business leads.

First Impressions Matter

We are constantly bombarded with stimuli in the fast-paced world of the 21st century. This means that when the average user enters your website, research has shown they’ve already formed an initial impression within 50 milliseconds. In addition, over 90% of these impressions are design related. An excellent first impression can mean the difference between a bounce and a conversion. When icons, photos, and interactive features draw users in, they’re more likely to stay. However, too many of these special features can be distracting and slow a website down. A professional web developer can navigate these SEO concerns with ease.

Your Website is the Centre of Your Digital Campaign

Your business is probably spread out all over the Internet. From Facebook to Instagram to Google and more, all of your digital campaigns direct potential customers to your website. That’s why you should invest the most time and money into an optimized website design. Do-it-yourself website builders don’t offer the customization and optimization that a web designer does.

Creative, Innovative Design

Professional web designers are always up to date on the latest design trends. Currently, flat, simple, clean, mobile-friendly designs are in style. But when trends change, your developer will change strategy as well, ensuring your business is always one step ahead. Thanks to their educational and professional expertise, a web designer knows how to implement creative and engaging strategies to boost your business.

Solid Design to Raise SEO Rankings

Part of your SEO ranking will be determined by how your website has been programmed. Websites packed with too much JavaScript or CSS can drop fast in rankings. If your website has Flash elements or error messages, those can also tank your SEO standing. When you hire a skilled web design company, you can avoid these issues and take your business to the next level.

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